ABOUT US
As of December 8th, 2020, Eyesight Technologies has changed its name to Cipia.
To learn more click here.
Cipia, formerly Eyesight Technologies, is a leader in computer vision AI for driver and cabin sensing.
Our mission is to make cars better understand, cater to, and predict people’s needs by leveraging the power of embedded computer vision AI.
Cipia has over a decade of experience in developing embedded computer vision solutions, and its offerings have been integrated into millions of devices worldwide. The company holds dozens of Patents in the field of computer vision AI.
With Cipia the in-car environment enjoys an added layer of intelligence, delivering safer and enhanced mobility experiences.
The Team

David Tolub
CEO
David brings to Cipia 20 years of experience in managing R&D, Marketing and Sales at high tech companies. Prior to joining Cipia, David was CEO of Oversi and Vice President and General Manager of the Mobile Handset Vendor Division for SanDisk. He managed the divisions’ worldwide activities and its fast growth to revenue of over $200M. Mr. Tolub earned his MBA from Boston University. He also holds an MSc of Electrical Engineering from the Technion University, Haifa, Israel.

Itay Katz
FOUNDER, CHIEF IP & INNOVATION OFFICER
Itay is the founder of Cipia, formerly Eyesight Technologies, Itay now serves as Chief IP & innovation officer where he leads the IP and innovation developments of the company. Prior to founding Cipia, Itay worked at Motorola Semiconductors (Freescale) where he oversaw a broad range of high level projects, including the implementation and optimization of video encoder and decoder for Motorola DSP. His role further included architecture research and design, as well as advising other departments in the field of systems implementation on Motorola’s DSP. Itay holds a B.Sc. in Electronics Engineering from the Technion, specializing in signals and image processing. As part of his military service Itay served as an engineer where part of his role involved in the development of image processing products.

Erez Steinberg
VP R&D

Rony Greenberg
VP BUSINESS DEVELOPMENT

Shelly Mesilati
VP FINANCE
Shelly brings to Cipia more than 14 years of hands-on experience in financial management, including fund raising in high-tech companies. As Cipia’s VP Finance, Shelly is leading the company’s financial decision making, finance processes, analysis, financial operations and fund raising. Prior to joining Cipia Shelly served as a VP Finance at Oversi Networks Ltd. and as a controller at Pillar Data Systems. Shelly holds a B.A in Accounting and Business Administration from the College of Management.

Tal Krzypow
VP PRODUCT

Ben Li
VP SALES APAC

Israel Ronn
VP AFTERMARKET BUSINESS

Liat Rostock
VP MARKETING
Board Members
Professor Eli Talmor
CHAIRMAN OF THE BOARD
Eli Talmor is a professor at London Business School and was previously on the finance faculty of UCLA and Wharton. He serves on the board of governors of Tel Aviv University and the advisory board of the African Venture Capital Association among others. A renowned authority on private equity, he testified to the UK Parliament and advised the UK Prime Minister’s Office. Business-wise he is a serial cornerstone investor with multiple exits, notably a co-founder of SunRay Renewable Energy which was acquired in one of Europe’s largest venture exits of that year.