eyeSight Technologies and SEAT Join Forces to Increase Driver Safety

Integrating eyeSight’s driver monitoring solution into the SEAT Leon Cristobal helps to generate solutions for a safer driving performance

BARCELONA, Spain – February 26, 2018 – eyeSight Technologies, a leader in embedded computer vision and deep learning solutions, today announces its joined forces with SEAT – a leading car manufacturer in Spain specializing in design, innovation, engineering and performance. The two companies have come together to provide the most advanced sensing technology for the in-car environment that will detect distraction and drowsiness and take action through the car’s safety systems. SEAT will be showcasing eyeSight’s driver monitoring solutions in the Leon Cristobal Concept Car at the 2018 Mobile World Congress Show in Barcelona.


With the driver as the main focal point and an effort to decrease distracted and drowsy driving, eyeSight’s solution uses an IR sensor, together with edge computing to detect the driver’s attention to the road and to monitor when the driver is distracted, shows signs of drowsiness or simply the direction of sight. The intelligent solution is enabled by a new level of learning and fine-tuned computer vision to ensure that once drowsiness or distraction is detected, eyeSight’s solution will inform in real-time the car systems to provide an alert to wake the driver if he or she is drowsy or take proactive action through the safety systems, such as the activation of a wake-up sequence in case of drowsiness.


“We are excited to work with SEAT to help provide consumers the most natural and safe driving experience,” said Gideon Shmuel, CEO of eyeSight Technologies. “Our experience in this field and vision for intelligent control of the in-car environment will enhance the driver experience and help prevent distracted driving. With the market transition to semi-autonomous cars, it’s vital that automotive solutions provide the highest quality of driver awareness technology.”


SEAT is committed to improving urban mobility with solutions that are innovative and smart. With an emphasis on safe driving, the Leon Cristobal is the safest car in the history of the brand, as it is equipped with 15 advanced safety assistant systems whose functions contribute to reducing the main causes of road collisions.


“SEAT’s collaboration with eyeSight Technologies underscores our commitment to driver safety,” said Stefan Ilijevic, head of Innovation and Patent department of SEAT. “Distraction and drowsiness are factors that cause more than 30 percent of all traffic collisions, but with the help of eyeSight’s advanced driver monitoring technology, our goal is to help significantly reduce these distractions and to make driving a safer endeavor.”


SEAT plans to demo eyeSight’s driver monitoring solutions at MWC starting on Feb. 26 at Hall 3 booth 20. eyeSight will also be featuring its automotive solutions, at this year’s show on Feb. 26 at booth 5D61, Hall 5 in the Israeli Pavilion.




About SEAT

SEAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles.


The SEAT Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.


The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.