Cipia (TASE: CPIA),  is a leader in computer vision AI for driver and cabin sensing.

Our mission is to make cars better understand, cater to, and predict people’s needs by leveraging the power of embedded computer vision AI.

Over a decade of research and development stand behind the company’s proprietary market-leading computer vision technology, which has been selected by OEMs globally and serves vehicles on the roads today.

With Cipia the in-car environment enjoys an added layer of intelligence, delivering safer and enhanced mobility experiences.

The Team

Cipia is led by a team of highly experienced image processing and AI experts that bring together extensive expertise in research, implementation, and optimization of algorithms for embedded platforms and the in-car automotive industry. The Company is headquartered in Israel, with global offices in the US and China.

Yehuda Holtzman

Yehuda brings over 25 years of business, technological and managerial experience as a CEO of technology and communications companies to lead Cipia. In his most recent role, Holtzman served as CEO of On Track Innovations Ltd. (OTI), a global provider of near field communication (NFC) and cashless payment solutions. In prior years he served as CEO of Mobilogy, overseeing its sale to the American ESW Capital fund. Yehuda was also a co-founder of the software company ExploreGate, where he served as CEO from 2012 to 2016, as well as co-founder of MobileAccess, where he served as President of the company through its acquisition by Corning Incorporated In 2011. Yehuda has a master’s degree in management from Ben-Gurion University and a bachelor’s degree in electronics engineering from the University of Brighton in England. 

Erez Steinberg

Erez joined Cipia in 2012, employing his rich experience for mapping and optimizing Cipia’s computer vision AI algorithms to various architectures including DSPs, GPU, and ARM platforms. Erez quickly rose within the ranks, leading core development projects, and assuming the position of Chief Architect. Since 2017, Erez is serving as VP Research & Development. Erez joined Eyesight after 10 years at Freescale Semiconductor (Previously Motorola Semiconductor), where he managed a global team of 25 developers, and was responsible for various DSP Systems activities, including the DSP Video Software vertical and DSP Baseband software. Erez holds a B.Sc. in Electrical Engineering from Ben-Gurion University and a MBA from Tel-Aviv University.

Shelly Mesilati

Shelly brings to Cipia more than 14 years of hands-on experience in financial management, including fund raising in high-tech companies. As Cipia’s VP Finance, Shelly is leading the company’s financial decision making, finance processes, analysis, financial operations and fund raising. Prior to joining Cipia Shelly served as a VP Finance at Oversi Networks Ltd. and as a controller at Pillar Data Systems. Shelly holds a B.A in Accounting and Business Administration from the College of Management.

Tal Krzypow
Over his 10 year tenure at Cipia, Tal managed various disciplines, currently leading strategy, product, project management and customer support. Before joining the company, Tal served as Senior Product Manager for key Microsoft Office applications (including Word & PowerPoint), where he gained deep knowledge and understanding of global scale software products. Tal holds a L.L.B. from Tel-Aviv University and an MBA from the Kellogg School of Management at Northwestern University.
Guy Tsafrir

With over 25 years of experience, Guy Tsafrir brings a robust background in designing complex multidisciplinary systems to his role as VP of R&D at Cipia. Before joining Cipia, Guy was the CTO/VP R&D at Cognata Ltd, a startup specializing in the automotive field, synthetic data, and MLOps. He also led the digital health team at the Samsung Strategy and Innovation Center in Israel. At GE Healthcare, he held leadership positions including control & algorithms team leader, software & system manager, and R&D manager. Guy holds a BSc in Physics from Tel Aviv University.

Dudy Markus

Dudy Markus is an accomplished executive with over 20 years of experience in technology, product management, and business development within the auto-tech, Telematics, IoT, and smart mobility markets. Dudy served as the CEO of Micronet Ltd. where he successfully led the company’s penetration into the video telematics space. Over the past several years, he has worked as an independent consultant, contributing to notable projects such as the Cipia-FS10 project for Cipia, where he served as the technology and product leader, and as the COO for Blitz Motors, a leading provider of solutions based on Light-Electric-Vehicles (LEV) for the last mile market. Dudy holds a B.Sc. in E&E engineering from Tel-Aviv University, as well as an M.E. in Systems Engineering and an MBA, both from the Technion.

Liat Rostock

As one of Cipia’s earliest employees, Liat has been leading the company’s marketing activities since 2008. As Cipia’s VP Marketing, Liat’s responsibilities cover marketing strategy, company branding, public relations, investors relations, event management, product marketing and communication strategy. Liat holds a B.A in Business Administration from Reichman University where she majored in marketing.

Ben Li

Ben Li brings over 25 years of sales and business development expertise to Cipia. He has a proven track record in managing business activities for high-tech industries, including IT, software, telecommunications, and system integration solutions, both in China and globally. Ben has held key leadership roles such as Sales Director, General Manager, and Chief Representative for multinational companies across the greater China region. His extensive experience and strategic vision continue to drive Cipia’s growth and success in the Chinese market.

Tal Shulman
Tal Shulman

Tal joined Cipia in 2008 and is one of Cipia’s first employees. Tal relocated to China in 2017 in order to build Cipia’s technical operations in the country. As Cipia’s General Manager in China, Tal is responsible for China operations, technical presales and business development. Tal holds a B.Sc in Computer Science from Ben-Gurion University.

Board Members

Professor Eli Talmor

Eli Talmor is a professor at London Business School and was previously on the finance faculty of UCLA and Wharton. He serves on the board of governors of Tel Aviv University and the advisory board of the African Venture Capital Association among others. A renowned authority on private equity, he testified to the UK Parliament and advised the UK Prime Minister’s Office. Business-wise he is a serial cornerstone investor with multiple exits, notably a co-founder of SunRay Renewable Energy which was acquired in one of Europe’s largest venture exits of that year.

Gal Shmueli

Gal Shmueli served until 2016 as Cyber CTO of the technological unit (81) of the IDI. Mr. Shmueli retired with a rank of Colonel with over 700 professionals under his technological leadership. Currently, Mr. Shmueli is an authority in the Israeli technology ecosystem with deep expertise in Cyber, Machine Learning, Multi disciplinary projects and business intelligence. Among the companies which he has co-founded, one was already acquired for $400M, and another one was last valued at $1.2B

Dr. Thomas Wetzer

Dr. Thomas Wetzer has spent a large amount of his career in growth equity investments. He is currently managing the equity portfolio of Jebsen Capital in Hong Kong, the strategic investment division of the family-owned conglomerate Jebsen Group. New mobility represents a core investment focus of Jebsen Capital. Prior to joining Jebsen Capital, he was with McKinsey & Company, where he was a member of the Corporate Finance Practice. Originally from Germany, he has been living in Asia for over 8 years. Thomas holds a PhD in Finance from St. Gallen University (Switzerland) and a Master of Science from ESADE Business School (Spain).

Henry Weinstein

Mr. Weinstein brings over a decade of experience in venture capital, healthcare and technology industries. He has led and managed over 20 venture capital deals and served as a board member in several digital health and technology companies including Medasense, Wellinks, Arterys and BMRC, a biotech research consortium in Chile. Former Investment Principal at Olive Tree Ventures. Former Vice President of Strategy and Innovation at Abbott Pharmaceuticals.

Erez Lorber​

Mr. Lorber has more than 30 years of management experience. Erez served as CEO and COO of leading tech firms, among them Questar Auto Technologies, StoreDot, Tri-Logical (Acquired: Ziv-Av), BackWeb (NASD:BWEB), Hermes SoftLab (Acquired: Comtrade Group), Deloitte and more. Mr. Lorber is currently serving as an active chairman of Oriient and Isralaser, he holds an MBA from Tel Aviv University, and a Bachelor’s degree (with high Honors) from Temple University, Philadelphia.

Orit Lerer
served as Head of Bank Hapoalim B.M. International Division, Chief Internal Auditor of Bank Hapoalim B.M. and Executive VP, member of the Management Board of Bank Hapoalim B.M. Among other positions, she served as CEO of Bank Hapoalim Switzerland and Chairman and board member of corporations in Israel and abroad. Orit brings with her rich managerial and financial experience in leading strategic processes, business development, corporate auditing and risk management, regulation, and leading organizational change processes in corporations with global operations.
Eli Amir

Eli Amir holds the Max and Steffi Perlman Chair in Financial Economics at the Coller School of Management, Tel Aviv University. He also serves as a visiting professor of accounting at the London Business School. In addition to his academic roles, Amir is a certified public accountant in Israel. His professional experience includes a tenure as Chairman of the Israel Accounting Standards Board, from 2000 to 2003. He earned his B.A. in Accounting and Economics from Tel Aviv University, and later completed his Ph.D. in Business Administration from the University of California, Berkeley.